Experience

Tanya Rao Studio / Since Aug 2023, India

Founder and Design Principal, tanyarao.com

I work directly with early-stage, funded startups to turn rough ideas into launch-ready products, from 0-1. A manager & IC rolled into one, I’ve helped founders align UX strategy with growth goals, hire early design talent, and build foundations for scale.

Grab / May 2019 - May 2023, Singapore

Design Manager

Managed a team of 5 designers. Day-to-day included collaborating on ideas, effectively communicating their value to drive product innovation, driving cross-team alignments, while fostering a culture of team empowerment.

Senior Product Designer

Conceptualised end-to-end design solution for a new delivery service, Group Buying. I participated in writing specs, leading user research, delivering detailed design specs and leading sessions to drive stakeholder alignment and buy-in.

Product Designer

Redesigned the restaurant home for GrabFood - driving product prioritisation, conducting user research and ultimately leading 4 rounds of experimentation and iterations. I was also a key player in launching GrabMart in 2020.

Ola / Mar 2017 - Apr 2019, India

Product Designer

Designed micro-sites for international launches and driver self-onboarding user flows for India, Australia and the UK. Re-launched FoodPanda in India, as an Ola acquisition.

Udacity / May 2016 - Feb 2017, India

Digital Media Manager & Communications Designer

Led growth marketing incl. email drip campaigns, 360° campaign marketing and webinars. Grew the active student base by 5x. First foray into product design, creating landing pages for online campaigns like Women in Tech, etc.

Zepo / Aug 2012 - Sep 2015, India

Marketing Lead

Mentored and built teams to successfully drive monthly revenues by 25x and raised $2 million in funding. Skill sets include SEO, SEM, email, social media and content marketing.

Skills

Design: User flows • Concept sketches • Wireframes and mockups • Rapid prototyping with Figma • Interactive prototyping with Protopie • Visual design • UI/UX

Research: Data analysis • Qualitative research • A/B testing • Immersions • User personas • Storyboarding • Usability testing • User interviews • Competitive analysis

Collaboration: Product strategy • Design specs • Workshops • Business acumen

Management: Design Critique • Empowered Teams • Vision Exercises • Team Building

Language

English • Hindi

Education

Symbiosis International University / India

Bachelor of Business Administration

Contact

[email protected]

<aside> <img src="/icons/arrow-northeast_red.svg" alt="/icons/arrow-northeast_red.svg" width="40px" /> Email

</aside>

<aside> <img src="/icons/arrow-northeast_red.svg" alt="/icons/arrow-northeast_red.svg" width="40px" /> Linkedin

</aside>

<aside> <img src="/icons/arrow-northeast_red.svg" alt="/icons/arrow-northeast_red.svg" width="40px" /> Design Studio

</aside>

♡ Made with Notion and Cloudflare